Factory tour in China:Digital transformation and innovation in the window and door industry

The success story of a family business from Foshan, Guangdong

The market for windows and doors in China is highly competitive.  In the face of price wars and increasing homogeneity, companies can only survive in the long term through innovation and digital transformation. Today we visited a family business that has become an industry leader with the following approaches:

Digital transformation: efficiency and standardization

Automation: An intelligent high-bay warehouse and an automated film coating system have significantly increased efficiency and reduced the number of staff required in the warehouse to one person.

Digital processes

Customized software standardizes production processes, minimizes errors and reduces dependence on experienced master craftsmen.

Culture of innovation: everyone pitches in

The founder relies on a culture of innovation that encourages every employee to contribute suggestions for improvement. Ideas that are implemented are rewarded – a strategy that increases motivation and at the same time ensures continuous process optimization. 🌟

Differenzierte Positionierung: Sicherheit für Kinder im Fokus

Mit Funktionen wie Verletzungs-, Stoß- und Sturzschutz hat sich das Unternehmen gezielt auf die Bedürfnisse von Familien spezialisiert. Seine klare Botschaft lautet: „Hoch sichere Fenster und Türen“. 🧒👶

Innovative marketing: design as a competitive advantage

The “Golden Designer Competition” promotes creative talent and produces valuable design ideas that are used throughout China. Design-oriented marketing creates trust and strengthens customer loyalty. 🎨💡

With a 26-year history of success and a clear focus on innovation, this company shows how to assert itself in a highly competitive market and set new standards. 🏆
 

What do you think? What role does digital transformation play in your industry?
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